To celebrate its 50th anniversary, (1966-2016) THE NORTH FACE produced a commemorative book, "THE NORTH FACE 50th Anniversary Book," which unravels the history of the brand. In addition to the relationship between THE NORTH FACE and outdoor culture and counterculture, and the philosophy that forms the basis of the brand, this special book also looks at the core of THE NORTH FACE from a variety of angles, including the transition of products from one era to another and athletes' expeditions. We hope that through this book, you will get a sense of the brand identity that has remained unchanged over the 50 years since its founding.

Softcover
Pages 155
21 x 29.5 cm
Published 2016
Language Japanese